No point in beating a dead horse? We Disagree.

The Importance of Repetition in Marketing Ok – so we don’t advocate beating a horse whether it’s dead or alive; however, there is very much a point in repeating the same message over and over again when it comes to marketing and spreading brand awareness.

Have you ever heard of the Marketing Rule of 7? It states a person must see an ad five to seven times to remember it.

I’ll take it one step further – In 1885, Thomas Smith, one of the first pioneers of marketing, said consumers need to see an advertisement about 20 times before they would be compelled to make a purchase. In fact, a recent study released by Mircosoft confirmed that fact, noting that (depending on the person), it takes six to 20 times of repeating a message before you achieve your desired results.
What does this tell us? Posting similar information over and over again is necessary. The approach or wording can be slightly different as long as the overall message is the same. Posting of this info can be on your webs…

Top 5 Benefits of Hiring a Social Media Manager

When social media first debuted, many thought it was just a fad. However, it has not only proved itself to be a form of marketing that will stick around, but a driving force for businesses to share their information with current and potential customers.
Social media is a task small business owners can do themselves if their workload allows. However, when a business owner struggles with an already heavy workload, social media and marketing is usually the first thing to suffer.
We’ve all been there… When business is going good, that thought of “I don’t need to concentrate so much on marketing. I have too much business as it is!” creeps in. And unfortunately, we sometimes validate that thought. However, we all know the truth: If you stop marketing, future sales will inevitably suffer.

When marketing efforts pay off and your workload increases, that may be the time to hire a social media manager.

Here are five key benefits of having a marketing partner, who consistently focuses on your social…